If your .com or .co.uk is taken, or you want something more unique, a new TLD could be right for you. Add more detail to your domain name and let customers know what you're all about at a glance, e.g. with .shop.
New domain extensions also set your online presence apart. A .fun or .buzz domain name can be a real eye-catcher on your social media profiles. Register the domain name that matches your social handle for a consistent online brand.