Small business website for SMEs and the self-employed
- Simple website builder
- Industry-specific designs and a photo library
- Free domain, SSL, and email
How can an independent business benefit from a website?
Search engines have never been more important when it comes to winning over customers. This is because most people look online when they’re interested in a product or service. If your company doesn’t have a website, then you miss out on all these potential customers. Websites aren’t just for large companies either – even small and medium-sized businesses will get a lot out of running their own small business website as it enables them to reach more people.
By implementing search engine marketing and SEO strategies, you increase the chance of your services or products being displayed to potential customers. When building a small business website, you also have the opportunity to design it exactly how you want – something that isn’t possible with social media profiles. Think of your website as an online business card. It’s easy to update and customers can visit no matter where they are.
What information belongs on your small business website?
To get the most out of your small business website, there's certain information you need to include. Your site doesn’t have to be complicated with a lot of content to be successful – sometimes just listing information about your company is enough. We’ve compiled a checklist of the most important information to include on your SME website:
- Contact details, company location (preferably shown using a map) and, if applicable, directions for those wanting to visit the company
- Introduction to what your company does, your team, your philosophy or mission statement
- Photos that give visitors a more detailed idea of your company
- Your company’s social media channels
- Reviews and comments from customers
Only at IONOS
Your personal consultant
After you order, your personal consultant will guide and support you every step of the way.24/7 expert support
Technical questions? Our award-winning experts are always available to help by phone, chat or email.Websites for SMEs
How can I promote my small or medium-sized business online?
Start by adding your business details to your website. Providing up-to-date information helps your customers, and is important for search engines.
For an even greater reach, it pays to list your business in key online directories. IONOS Local Business Listings help you do just that. Your online visibility gets a boost, meaning more customers find your business.
How do I build a small business website?
You don't need any skills or experience to create your SME website. Simply select a package and log in or create an account with IONOS. Choose a domain name that works for your company, select a template, and then start filling it with your content. You can concentrate on the important parts without worrying about the technicalities.
Another option is the small business website builder, which also helps you make your small-medium business website a reality. Tools are included that make search engine optimisation even easier. For more information on why SEO is necessary, check out our A to Z of Search Engine Optimisation.
What do I have to bear in mind for data protection?
Your small business website from IONOS comes with an SSL certificate, so your visitors’ data is always protected. Despite this, there are still other rules and regulations that need to be followed. Since 31 January 2020, the UK has had its own version of the GDPR – the UK General Data Protection Regulation (‘UK GDPR’), tailored by the Data Protection Act 2018. The new regulation means that you have to obtain explicit consent from visitors before you handle their personal data. This can be achieved with cookies and third-party trackers. You must safely store and document every consent and make it very easy for visitors to change their mind and revoke their consent. They also have the right to have their data deleted or amended at any time.
In the UK, you must be transparent with visitors about how their personal data will be used. This can be done with the help of a privacy policy on your website.
Although the General Data Protection Regulation (GDPR) no longer applies to the UK since Brexit, your website will still have to comply if it collects data from visitors in the EU.
Couldn't find what you were looking for?
Get inspired — ideas and templates for your small-medium enterprise website
Whatever kind of SME you run, there’s a website design that will fit it perfectly. Either design your own layout or if you need inspiration, you can search through the large selection of pre-made templates, which can then be tailored to your company. Create logos with our Logo Generator or favicons with our Favicon Generator. If you still can’t decide on a name for your company, our Business Name Generator is here to help. It’s never been easier to start your own small business website.