Build a landing page and get more traffic to your site
- Easy steps to more leads and conversions
- Great landing page designs, content and photo library
- Domain, SSL and email included
What makes the perfect landing page?
The aim of a landing page is to encourage users to complete an action and to generate leads. In order for this to work, it has to look engaging, provide value-added content and have an intuitive layout through:
- Mobile-friendliness – the page has to look good on any device
- A social share button – this helps make your site more visible on social media
- Web design – successful landing pages are attractive and user-friendly
- Tracking tool – so you can enhance the site’s performance
- Call to action – integrate a button and/or contact form to animate visitors
- Email marketing software – automatic lead capture makes work processes easier
- A/B testing – compare different website versions to build the best possible landing page
Build a successful landing page in 6 steps
1
Write an attention-grabbing headline
2
Use images for optimal design
3
Emphasise unique selling points
4
Incorporate positive customer reviews
5
Only include meaningful content
6
Animate visitors with a call to action
Landing page – FAQ
What is a landing page?
A landing page is part of a website, and its goal is to convert visitors into regular customers. This works by encouraging visitors to carry out actions such as purchasing or downloading products or services. Therefore, a successful landing page’s design is one that quickly gets to the point, looks appealing, and incorporates a call to action.
What should a landing page include?
The best structure includes a compelling headline, followed by a visually appealing hero shot (and additional images if needed) and then text advertising your product or service. Include positive customer feedback to impress potential new customers. The call to action (CTA) is essential and should be placed in an optimal location. Check out examples of landing pages from other companies and get inspired.
How do I build a landing page?
There are three possible options when building your own landing page:
Website builder
The easiest method is to use a website/landing page builder that offers a selection of templates. Choose a suitable landing page template and create the landing page while bearing in mind the six steps mentioned above.
Content Management System (CMS)
Another option is to make use of a content management system such as WordPress. There is a wide range of themes to choose from as well as numerous additional functions in the form of plugins. It’s also possible to integrate a shop.
Shop system
The last option is a shop system, which is usually used to create your own online shop. However, these systems can also be used as landing page creators via a plugin or via the backend.
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How to choose the right website design
When you build your landing page, the design should match your company’s aesthetic and your taste. For inspiration, check out our landing page templates that can easily be tailored to meet your needs.
We also offer a Favicon Generator and a Logo Generator so you can increase the recognition value of your website.
Stuck for a company name? Our Business Name Generator is just what you need to find the perfect name. Then check if the matching domain name is still available and snap it up!